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Masterminds - Maisteriainesta
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UPWORTHY STUDY TRIP to Stuttgart, the Manufacturing Hub

Metropolia Master's bloggaajat · 19.12.2019
Stuttgart in May.

A Nice and Welcoming City & Butterflies in our Tummies

As Master’s students of Metropolia University of Applied Sciences, when we were told that the study trip this year would be to Stuttgart, we got truly excited. A study trip to Stuttgart meant a promise to visit some best innovative companies and discuss some of their interesting projects on the horizon.

Stuttgart in May is full of green leaves and flowers! From the late and snowy spring of Helsinki, we immediately moved to a lush, almost summer vegetation of Stuttgart, with fountains, sculptures, museums, market places and a busy downtown where the host university, Stuttgart Hochschule fűr Technik (HFT) campus, was located.

Sudhindra and Satish Kumar: ”We got valuable insights by interacting directly with foreign cultures”.

As a group of Master’s students, we represented 9 different countries and a mix of different educational background and job profiles. We were looking forward to two exciting days of workshops, industry visits, and cultural exposure.

Day 1, University Campus

The first day was scheduled as a Team and Organizational Development day together with the local students. Our partner university invited Business Psychology students to co-create with us. There was a lot of collaboration, and the energy was amazing. We managed to learn the things that we would never thought of before.

Freytag’s Pyramid – The Classic Theatre Way of Communication

The classic theatre way of communication was discussed based on the German playwright Gustav Freytag’s nifty diagram, Freytag’s Pyramid. It develops from exposition to denouement, which – as we learnt – can be spectacularly used for application in marketing and sales.

This session was very well planned, engaging and fun-filled with group activities moderated by Business Psychology students.

Freytag’s diagram to explain dramatic structure during the workshop (Wikipedia).

The team task was to develop a plot how an online store MiHaNi could partner with a traditional physical store LuSuBa. The online store wanted to enable customer services and support, while LuSuBa looked to increase their sales by including the online channel. Six different teams, combining both HFT and Metropolia students, were formed (with three roles for each team, the Management, Sales and Marketing) for creating a plausible scenario for this plot. Each team demonstrated special skills, and a few rose up to instant fame with terrific acting skills. We also found the creative side of individuals here!

This was followed by a quick floor walk at the “Job fair” that was located at this moment on the campus. It was amazing to find so many top companies having opportunities for fresh graduates.

Day 1, Industry Visits

Later on Day 1, we had a unique opportunity to enjoy a session conducted by Daniel Deparis (Head of Smart Lab @ Daimler) on the topic of “Strategy and Innovation”. The session gave us insight into Daimler’s way of working, a crisp forum that emphasized that, in order to be innovative, a strong foundation – ”the Why, the Team, and the Sponsor” – becomes vitally important. We could almost feel a real customer centricity urge that must be the main atmosphere at Daimler. Bliss and pains of being a pioneer, the flops and tops of innovation and importance of attitude were all reviewed. We also learnt that a lean start-up culture is the way to be successful in innovation.

Day 2, Visit to Bosch

A group of Metropolia Master’s students: ”We were especially interested to know the future of automation. It made us discuss this topic almost like scientists”.

Day 2 started with a factory tour to Bosch that gave insight about the current trends in Industry 4.0. During the guided factory tour, we were given the first-hand information on versatile Industry 4.0 solutions – connecting digital and physical technologies, AI, the Internet of Things, Robotic Process Automation, etc. – and saw how they can help companies to make their production line more efficient.

We also went through the action floor with its connected services, interactive dashboard, enabled personnel for making informed decision – everything possible was done to digitalize work and help the production floor to work and be managed efficiently. This was a place where value is definitely created. The action floor also gave us an overview that there are some amazing job vacancies out there for engineering graduates. To be engineers, graduates – is definitely worth it!

Day 2, Visit to Mercedes Benz Consulting

This session started with a tour over the Mercedes Benz Consulting office. For many of us, Mercides Benz has been a dream from an early age. Visiting their consulting office and interacting with product developers, researchers and business development folks fueled us with the top up energy.

We had an opportunity to see the Virtual Retail Lab, Consumer experience lab with games and AR to engage customers and, an interactive whiteboard that can be used for conducting interactive meetings with clients and brainstorming new areas within the company. No doubt, as the world is heading to a digital transformation, innovation in retail at Mercedes Benz will sure continue and we will perhaps get to see some real disruption very soon!

Stuttgart giving an opportunity to search for innovation. A group of Metropolia’s Master’s students.

Golden Handshake

If you happen to visit Stuttgart, buffer some time to visit their wonderful downtown restaurants. We consider ourselves lucky to have had a chance to visit all the industrial companies. But it was also a great moment to have an evening with our course advisors. There, we discussed many interesting topics including the comparison of industries, museums, and also beers – to what it was some time ago.

End of study trip with a friendly get-together: ”It was time for us to receive a golden handshake and we were grateful to HFT and their staff”.

As all good things must come to an end, we gathered many memories from Stuttgart to cherish for the days to come. As Metropolia students, we would like to thank both Metropolia instructors and our Stuttgart advisors Prof. Dr. Patrick Planing and Prof. Dr. Katrin Allmendinger for arranging this trip that gave a new dimension to our learning. From dusk to dawn, they kept us busy to explore. It helped also to socialize and know each other a bit more personally and professionally. While we discussed, visualized and experienced innovation and its management “at the desk” in class, the study trip brought these lessons to life.


 

About the Authors

Sudhindra Bangalore Seetharam, Antti Hovi & Satish Kumar Mudigere Keshava.

Sudhindra and Satish Kumar – MBA students at Master’s programme in Business Informatics, Metropolia University of Applied Sciences. Both have 18+ years of industry experience in diversified roles and responsibilities and hail from India. They both have something in common: they are avid readers, love travelling, inquisitive and believe in food for thought. Both possess a passion to be entrepreneurs. They have been together during this whole trip and decided to co-author this blog.

Sudhindra – ; Satishkumar –

Antti Hovi – Senior lecturer at Metropolia University of Applied Sciences, the instructor and inspirer of “Innovation and Renewal” course who organizes and nurtures students in their innovation efforts, including the study trips.

Photos by the authors.

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Antti Hovibusiness informaticsFreytag's PyramidIndustry visitsManufacturing HubSatish Kumar Mudigere Keshavastudy tripStuttgartSudhindra Bangalore Seetharam
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New perspectives from a study trip

Metropolia Master's bloggaajat · 4.7.2017
Kuva: Finnchat

The possibility to participate in a study trip is included in several Metropolia Master’s programmes. Study trips and international study modules as well as exchange programs strengthen the international competencies of Master’s students. Business Informatics student Laura Invenius wrote about a study trip to Berlin.

Innovation and Renewal course is a mandatory module for Business Informatics Master’s students. Luckily it included a two-day study trip to Berlin at the end of April 2017. The instructions stated that we needed to arrive to Berlin either on Wednesday evening or very early on Thursday and so we did! We had a WhatsApp group and people reported on regular intervals once they were arriving and so the excitement kept growing.

On Thursday, we had a visit to a local university and with Hochschule für Technik und Wirtschaft Berlin’s MBA students we did a group assignment together, in which we needed to innovate new business models for various companies. The discussion was vivid, both about the task, but also about the student life in Finland and Germany.

After the group presentations, a company named Futurice, introduced themselves. Originally from Finland, they are now located in various locations in Europe, and have changed their business model several times. They have an interesting concept and employee policy, trying to find different capabilities and skills and forming teams based on these.

On Friday, we visited Innovation Labs Berlin. It brings together startups in different phases and helps them through different challenges they might be facing. CEO Klaus Kammermeier told us about the startup scene in Berlin and why there are so many of them; living costs and quality of life in Berlin are good, the location in the center of Europe is excellent, those being the most important factors.

After a quick currywurst lunch and a visit to Brandenburg Tor, we headed to Finnchat. Finnchat is a Finnish company that provides chat services on company websites. They are well known in Finland already, and are now trying to get footstep in Germany. We made a group work around their sales and marketing funnel.

Quick visit to Kurfuerstendamm and then we had a fairwell dinner together at a very nice Italian restaurant in Mitte area. There was a lot of laughter and joy after an exciting program. Many of us stayed over the weekend and visited sights enjoying a sunny and warm spring weather.

Laura Invenius
Business Informatics student


See also:

Finnchat. com: Metropolian opiskelijat vierailulla Berliinissä

Student Evgenia Molchina’s blog: MBA Study Trip to Berlin

 

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Bloggaajat ovat Metropolian YAMK-tutkintojen opiskelijoita, opettajia ja yhteistyökumppaneita. Aihepiirit käsittelevät laajasti ylemmän AMK-koulutuksen ajankohtaisia teemoja, työelämäyhteistyötä ja opiskelijoiden kokemuksia. Metropolia Master's - maisteritason tutkinto ammattilaisen urakehitykseen! metropolia.fi/yamk


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