There are myriads of new interesting, innovative ideas how to help patience with various problems. However, much fewer ideas find their way to the market and become real innovations. Knowing that I am a Master´s student in business, a startup …

A Nice and Welcoming City & Butterflies in our Tummies

As Master’s students of Metropolia University of Applied Sciences, when we were told that the study trip this year would be to Stuttgart, we got truly excited. A study trip …

When reading about new technologies, innovations, news from business world or even people’s LinkedIn profiles, the term “data-driven” is on everyone’s lips. But what does it really mean and how can my company become data-driven?

Working as a Data and …

The possibility to participate in a study trip is included in several Metropolia Master’s programmes. Study trips and international study modules as well as exchange programs strengthen the international competencies of Master’s students. Business Informatics student Laura Invenius wrote about …

Kuluttajamarkkinointi on kiinnostavassa vaiheessa. Analytiikkatyökalujen avulla voidaan käytännössä selvittää yksittäisen kuluttajan nettikäyttäytymisestä lähes mitä tahansa – mikäli tämä on antanut siihen luvan, eikä vaivaudu hirveästi selauspolkuaan suojailemaan.  Niinhän se on, että keksit sallimalla verkkosivuston palvelu toimii paremmin ja maniostaja …