Demand forecasting is known to be challenging due to phenomena such as the Bullwhip Effect (Lee et al., 1997a). Having worked in supply chain management for many years, I observed that the Bullwhip Effect is a universal issue across all industries. Companies, regardless of size, struggle with the amplification and distortion of demand information.
My master’s thesis focused on leveraging AI, specifically machine learning, to enhance demand forecasting and optimize supply chains for the case company,
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