Entrepreneurship – Using Your Skills in Different Ways
Employment may be difficult to find for some newcomers to Finland. One of the ways to make sure that your skills continue to develop or are utilised is to become an entrepreneur. There are different kinds of entrepreneurship in Finland. Many factors will determine if you want to try entrepreneurship, but it is always worth considering even if it is not your first choice. As mentioned, there are different forms of entrepreneurship; the two most common forms are a sole entrepreneur (toiminimi in Finnish) or a limited company (Osakeyhtiö in Finnish). Other options exist as well such as becoming a light entrepreneur and a freelancer. Each have their own rules and regulations. For more specific information on these forms of entrepreneurship, you can visit the Uusyrityskeskus (New Business Centre) in your city, or you can check out more information in the yearly guidebook that the Uusyrityskeskus creates. All of the initial information that you will need to consider becoming an entrepreneur is included in this comprehensive pdf guidebook. It is also available in Swedish and Finnish. The 2019 version of the guide is also available in Russian, Arabic, Chinese and French on the Uusyrityskeskus website. These will still be helpful because the information does not change too much year on year. Remember to always double check it – especially if it is about taxes, pensions, or anything that you need to pay. These numbers can change yearly. What Will I Sell? There are different ways to become an entrepreneur. In this section, we will look more closely at four different ways to become an entrepreneur. Your own situation and skillset will determine which route you take. You can have an idea that you have created yourself, you can decide to create a consultancy to sell the skills that you already have, or you can even purchase a business that already exists. Consulting Others A consultancy is when you take the skills and education that you already have and sell those to customers. A consultancy is a service business which means that you provide expert services for customers. Consultancies, in general, do not sell products. Buying an Existing Business As current entrepreneurs wish to retire, there are more and more businesses in Finland that require new owners. Purchasing an existing business is a solid way to become an entrepreneur if this is what you want. The companies already have customers and there is a defined market for them. It is also possible that a fresh pair of eyes will find new ways to make the business grow and modernise. This is sometimes referred to as Business Transfer or Business Acquisition The Federation of Finnish Enterprises (Suomen Yrittäjät) has a unit dedicated to this specific way of becoming an entrepreneur. They even run some information sessions about it. You can see all the information that they have on this topic on their website. Your Own Idea You may even have your own idea of what you can do. This can be a café, an import/export business, selling crafts that you make, etc. The possibilities are endless. You can even decide if you want to do this entirely online or in a physical shop. Possibilities exist to do this by yourself or partnering with someone else. Often this kind of entrepreneur is called self-employed. Create a Startup A startup is a term that has been confused over the years and is sometimes used to describe starting any kind of company. But this would be incorrect. A startup is a company that is intended to be scaled pretty quickly. Most likely, this means that it is a tech-based company. Finland’s capital area, which includes Helsinki, Espoo, and Vantaa, is well known for its startup ecosystem and has produced quite a few tech startups. Finding an Idea There are many ways to find an idea for starting a business. Below I have listed five ways to begin exploring how to find your idea. The outcome of this brainstorming will fit into one of the four categories in the previous section about what to sell. 1. Let Go of Originality There is a place for original ideas, but it is rare to have one. Someone somewhere will have thought of the same thing either in part or as a whole. That is ok. Having ‘competitors’ means that there is already a market for that service or product you are considering. Google was not the first browser and Apple was not the first phone maker. 2. Use Your Skillset As mentioned above, you have a bunch of skills that can be utilised. You just need to thoroughly analyse them to identify how you might package them. What do you know well that others do not? What can you do easily that others need help with? These types of questions will help you to understand what your unique selling point is. 3. Solve a Problem or Identify Underserved Needs We walk around every day being irritated by things that we feel do not work well or are not fit for purpose. Are any of these things fixable by you in a way that you could monetise? Use your irritation to create a sellable solution. The same principle can be applied to underserved needs. Can you see that a certain product is missing that you have seen other places? As someone coming from outside the country, there are places where you can imagine a different way or product for doing something. Different cultures solve problems differently and this new perspective could help to find gap in the market. This gap may be filled using something that you know about that others do not. A great example of this is the Finnish astiankuivauskaappi (dish drying cabinet). It even has its own Wikipedia entry. 4. Build on Products or Services That Already Exist Sometimes you see a product or service that could be extended or improved with an independent addition. When iPhones started coming out, independent retailers began to provide all kinds of covers for them. This was something that they could see that people would need since they were very expensive and needed protection, but it also allowed people to personalise their phone as a statement. You could be an expert in Excel spreadsheets and you could decide to sell courses in how to increase productivity with that tool, or you could create an e-book that has a glossary of ‘hacks’. 5. Ask Family and Friends Asking family and friends what they think you do well or even analyse what it is that they ask for help in from you is a great place to start your exploration. Sure, you may help them for free because they are your family and friends, but would there be a market for turning those skills into something you can sell. Maybe you create simple websites for your friends so that they can display a portfolio or even for their business. Support for Entrepreneurship Once you have come up with your idea, it is time to start thinking seriously about testing your idea and figuring out how you will create your business. Some decisions will be about what kind of funding you will need to make it happen. In the beginning, it is a good idea to ‘bootstrap’ which means to try to make it with as little outside funding as possible. But that does not mean that everything should be done on your own. The Startup Grant (StarttiRaha) Even though the name seems that it is only for startups, the Startup Grant, can be used for almost all types of companies. There are some types of companies that they will not give the grant for, but you should check with the Uusyrityskeskus to find out if your company idea is eligible. The Startup Grant is intended for helping new company owners cover basic needs during the starting up phase of the company. This means that if you receive it, it is approved for 6 months and then you are able to apply to have a second 6 months. It is important that you do not register your company before you are given approval for this grant. Help to Become an Entrepreneur There are many organisations out there that want to help entrepreneurs. Many times, the help is providing information, but it can also be with things such as: Registering the company Giving advice before and after you have started it Industry specific advice Mentoring Idea development and more There are many organisations that can help: Business Helsinki Business Espoo Yritys Vantaa Suomen Yrittäjät Startup Refugees The Shortcut Kiuas For more information about organisations that can support your entrepreneurial development, you can check out this previous blog post by Vejay Nair & Marika Antikainen. Becoming an Entrepreneur as a Student There is even a way to get help if you are a student. At many universities and universities of applied sciences in Finland, you will find courses and units that focus on helping students to become entrepreneurs. At Metropolia, this is the Turbiini pre-incubator programme. This course allows students to earn credits for developing their ideas and for learning the skills needed to become an entrepreneur. In 2023, 175 students went through the Turbiini course and already in 2024, there are 118 students signed up for the course in the first half of the year. The course is run in Finnish and in English. If you are not an official Metropolia student, then you can apply to take the course through Metropolia’s Open University. Blogger Pamela Spokes works as a Service Designer in Metropolia’s RDI team. Originally from Canada, Pamela has years of experience in university admin focusing on international recruitment, marketing, and the international student and staff experience. With a Bachelor’s degree from Canada, a Master’s degree from Sweden, an MBA in Service Innovation & Design from Laurea UAS, and her AmO from Haaga-Helia UAS, she is well-versed in being a global citizen. She has lived in Finland for more than 15 years and is also an entrepreneur.
Crafting a Compelling LinkedIn Profile for Jobseekers in Finland
Finland is a country of small networks. It can be hard to find and get into these networks. LinkedIn is one door into them. Depending on your industry, LinkedIn can play a significant role in your visibility to potential recruiters and for content that is searchable online. This visibility is important when you are looking for work. In this blog post, let’s break down what fully utilising your LinkedIn profile and account functions means. To begin with, we need to see how useful LinkedIn is in Finland. LinkedIn is both an established and growing social media platform in Finland. So, it is important to stand out on it. The research that tracks subscribers by country shows us that LinkedIn has been growing by around 100,000 members each year since 2019 (1). This means that about 32.4% of the entire Finnish population has a LinkedIn account. Which, in turn, means that around 50% of Finns between 15 and 65 have a LinkedIn account. This is important for jobseekers to know. Below you will see that there is a reason for this. The Finnish job market relies heavily on networks and networking and LinkedIn is a professional networking platform. LinkedIn makes it easier to establish a professional identity and a personal brand. Table 1. LinkedIn Users in Finland Your professional identity is “who you are in your work. It is the label you name yourself for whatever it is you do for a living” (2). Once you pinpoint your professional identity, you can begin or continue to build your personal brand on LinkedIn’s professional platform. LinkedIn has many great uses for jobseekers. Their job board and search function are very useful and allow for many different filters to help you narrow your search for more relevant results. The ability to explore and follow interesting companies to discover their needs, what is important to them, their corporate culture, and more. You can also follow individuals and groups who you admire, who you wish to learn from, and engage with. Additionally, there are two essential parts for building your brand, 1) your profile and 2) the content that you create, share and interact with. Each of these requires different tools and time. Let’s look at both of these parts. Breaking Down the LinkedIn Profile LinkedIn is about presenting yourself and interacting with topics that are important to you professionally. When you start doing this, it is important that your profile is looking well put together and comprehensive. Headshot/Photo You need to make sure that the photo you use in your profile is professional and clear. This is something that you can have friend take against a white background in your house when there is a good amount of light. Make sure to wear something that you would be comfortable working in. Banner photo This photo is the one that goes across the top of your profile page. It is a great opportunity to use it to represent something that is important to you. It is quite a prominent place and size on your profile so think about it. You can utilise whatever kind of photo here or some kind of graphic you like. Maybe browse other people’s profiles to see what you like. You could also use a tool like Canva to create something for you. Creating a LinkedIn banner (or any visual) with Canva is easy because it offers templates that have correct dimensions for this purpose. About section The About section is for adding information that is not directly available in your CV. It allows you to tell a story about yourself. This section that allows you to create a few paragraphs of text about yourself. Use this section to tell something about yourself that your other sections do not. This is a great place to talk about what drives your professional identity. It is important to note that there is a 2000-character limit but when people browse, only the first three lines are visible until someone clicks on your profile. So, make sure that those three lines are great ones! It will add great personality to your profile. Experience There is a reason that this section is called “Experience” and not “Employment”. This is because we can gain experience in many different ways. There are different ways to write about your previous experience, but it is important to include the dates and titles and a short description of what you did in each of them. Don’t forget that just because you volunteered for something, it doesn’t mean that you don’t put it in the experience section. Increasingly, LinkedIn is recognising the diverse kinds of experiences we have in our lives that help us to gain skills. One of those more recently recognised and added was the option to list “Parent” as a job title. Parenting is a whole set of skills that people develop in a certain part of their lives. These skills can be very useful in the workplace. Education As expected, this section allows you to list your academic qualifications. There will be full academic qualifications and different trainings that you have completed. These are good to put in this section - with a reminder that there is another section that can be for training and professional development if you wish to put it there instead. Other Sections In these other sections you can separately list many different items that are related to your professional life: Licenses and certifications Projects Volunteering Skills Publications Courses Honours and Awards Languages Getting and Writing Recommendations There is also the possibility for people to write a recommendation for you. This can be used for former colleagues, bosses, people you supervised - LinkedIn will ask the author to define the relationship when it is being written. This is something that can be done in a reciprocal way, you can find someone that you worked well with and ask them to write one for you, but you will also write one for them. When writing a recommendation, you can briefly write about these few things: the length and context of your working relationship mention the skills and expertise they have reflect on their role in the team add a personal note if you want Keep the recommendations to a reasonable-sized paragraph (100-150 words) and these will really help to round out your profile. Developing a Content Strategy It is important for any hiring employer to be able to see what you have been doing and how you both might be of interest to each other. This goes for anyone reading through your LinkedIn profile and your content as a whole. Your LinkedIn presence goes beyond the profile sections that you fill in. It also includes the content that you create, share, and re-post, like and comment on. It can take some time to make sure that your LinkedIn profile is really looking updated and complete. But it is important to take the time to do this. In a way, not having a LinkedIn profile is like a company not having a website; it is difficult to believe that it is real. If you do not invest time in your LinkedIn presence when you are looking for a job, then it can be difficult for employers to imagine you in their organisation. When the profile itself is in good shape, you need to determine how you want to show up and present yourself through your own day-to-day contact and interactions on LinkedIn. As mentioned previously, one of the best tools that you can learn to use to develop your visual content is Canva. There is a free version, and it is a great tool that is easy to learn and can help you create more pleasing visuals than any other tool if you are not a graphic designer. If you feel that you need some more insights into how you can create a LinkedIn strategy for yourself to begin developing a personal brand, Herizon.io runs a “LinkedIn Bootcamp for free. Their organisation also has other services and training for international jobseekers. Author Pamela Spokes works as a Service Designer in Metropolia’s RDI team. Originally from Canada, Pamela has years of experience in university admin focusing on international recruitment, marketing, and the international student/staff experience. With a Bachelor’s from Canada, a Master’s degree from Sweden, an MBA in Service Innovation & Design from Laurea, and her AmO from Haaga-Helia, she is well-versed in being a global citizen. She has lived in Finland for more than 15 years and is also an entrepreneur. References 1. https://napoleoncat.com/stats/linkedin-users-in-finland/2023/12/ 2. https://www.morethanmytitle.com/blog/2022/7/20/personal-branding-versus-professional-identity
Supporting Inclusion by Welcoming Highly Educated Immigrants Living in Finland to Teach
It benefits Finland when a maximum number of people living here feel they can contribute and be essential members of our community. There are numerous social and financial costs to us all if even one member of the society is excluded (1). In fact, promoting inclusion is a goal for both the Finnish government and the European Union. In Finland one of the most important forms of participating in our community is work (2). As a SIMHE Career Coach I support highly educated immigrants living in Finland in different life situations. Some of them are working, some are on a family leave planning on returning to work and some might be active jobseekers. As our services are voluntary, the common nominator with our clients is their goal to find work that fits their expertise and interests so they can contribute to Finnish society. Along the way I have encountered professionals of various fields. Some have been working as teachers or lecturers in another country; some of them for foreign universities. Finland is getting more multicultural, so there is also a need for teachers from various cultural backgrounds to better relate to and offer guidance to our students (3). Finnish Qualifications for Teachers with Foreign Degrees Senior Lecturer Minttu Räty validates my experience that teachers tend to be recruited to Finnish higher education institutions based on a combination of career, teaching, and scientific contributions and skills in addition to their formal qualifications. Language and work life skills acquired in Finnish organisations are especially valued because most studies are in Finnish and both students and colleagues may wish teachers to share also local experience and knowledge (4). Someone without formal qualifications can typically be a substitute teacher in Finnish basic and upper secondary education or in liberal adult education as well as in basic education in the arts for maximum a year depending on the school level. However, for permanent posts at public schools a qualification detailed by Finnish law is required (5). If someone is a qualified teacher abroad and they wish to continue their profession in Finland, they might choose to apply for a recognition of their professional competence via Finnish National Agency for Education (6). Teachers’ pedagogical studies can be supplemented in English. Many other qualifying studies are available only in Finnish and possibly Swedish. Also, most teaching positions require teachers using these national languages of Finland. In Finnish higher education teachers’ pedagogical studies are valued and could be required especially in the future (7). Five Finnish Universities of Applied Sciences who all have a School of Vocational Teacher Education, carried out the Opettajaksi Suomeen OSU project in Finnish during 2021 - 2023 (3). Many who participated in the OSU project completed their pedagogical studies and some of those have also been employed as vocational teachers in upper secondary education (8). Supporting Professionals to Lecture at Higher Education Institutions We should better utilise the knowledge and skills of highly educated immigrants who live in Finland. According to the Laurea University of Applied Sciences Intercultural Learning Online ILO project news this challenge should also be tackled by our universities and colleges. A growing number of immigrants would benefit from having representative role models also as educational institution staff members (9). I am glad that the ILO project thought of supporting highly educated professionals from abroad by showcasing their experience as guest lecturers. During this project within a wide European network migrants got to keep open lectures in English. Through these new connections in higher education institutions, they can find ways to continue working in their new European home. Some of the students attending those lectures received study credits in their higher education institution (10). The ILO project plan to publish materials targeted at both highly educated immigrants and all of us working in higher education institutions (4). The materials are published for use and further development, and you will find them online in March 2024. Among other things the project promoted intercultural understanding by having joint workshops where multicultural project participants collaborated to link project topics and guest lecturers into higher education courses (11). For example, during autumn 2023 Laurea UAS offered a course called Intercultural and Multiprofessional Competencies to their degree, exchange and open students. I participated in the course as a student to discuss these familiar topics. During the course we completed and gave feedback on a Massive Open Online Course (MOOC) that was being developed. We were also welcomed to two Erasmus+ projects. Our teacher Tiina Wikström wrote that as ILO project guest lecturers “migrants will get for example supporting networks, experiences and certificates that support their employability” (12). How Can We Support Intercultural Inclusion into Finnish Workplaces? Everyone benefits if we succeed in creating multicultural teams in Finland. Did you know that diverse teams are smarter and more innovative and thus generate more return? (13). Tiina Wikström wrote that it is essential that highly skilled migrants find employment that genuinely match their education (12). This is also the aim of SIMHE Services at Finnish higher education institutions. We want to ensure that highly educated immigrants can enter appropriate education and career paths that match their pre-existing skills and interests in Finland (14). I share a dream with my colleague Metropolia's SIMHE Career Coach Latvian-born Elvira Vainio (15). Our wish is to will live in a Finland where new employees are chosen based on their relevant skills – not limited by their name nor cultural background. I believe that providing our students with relatable role models, such as teachers and guest lecturers, is important in building a Finland where everyone feels understood and included. Author Niina Tapanainen currently works as a SIMHE Career Coach supporting highly educated immigrants living in Finland. Niina has a Master’s Degree in Education and is a qualified Guidance Counsellor and Psychology (as a second subject) Teacher. She has worked nearly two decades within the career and guidance counselling field mainly in Higher Education Institutions. She loves continuous learning and spends rest of her free time enjoying life: relaxing, dreaming and whatever interesting comes her way. Sources: 1. Hilli, Petri; Ståhl, Timo; Merikukka, Marko & Ristikari, Tiina 2017. Syrjäytymisen hinta – case investoinnin kannattavuuslaskemasta. Retrieved on 11 Dec 2023. https://www.julkari.fi/bitstream/handle/10024/135714/YP1706_Hilliym.pdf?sequence 2. THL 2022. Finnish Institute for Health and Welfare. Osallisuus. Web page. Updated on 4 May 2022. Retrieved on 11 Dec 2023. https://thl.fi/fi/web/hyvinvointi-ja-terveyserot/eriarvoisuus/hyvinvointi/osallisuus 3. TUNI 2023. Tampere University of Applied Sciences. Opettajaksi Suomeen OSU. In English. Web page. Retrieved on 11 Dec 2023. https://sites.tuni.fi/osu/in-english 4. Räty, Minttu 2023. ILO-project Manager in Laurea University of Applied Sciences. Personal video interview on 17 November 2023 supplemented with personal emails on 24 November 2023 and on 13 December 2023. 5. Asetus opetustoimen henkilöstön kelpoisuusvaatimuksista 1998. Finnish decree on the eligibility requirements for teaching personnel 14.12.1998/986. https://www.finlex.fi/fi/laki/ajantasa/1998/19980986 6. EDUFI 2023. Finnish National Agency for Education. Finnish National Agency for Education's decisions on eligibility for positions in the field of education and training. Web page. Retrieved on 23 Nov 2023. https://www.oph.fi/en/services/finnish-national-agency-educations-decisions-eligibility-positions-field-education-and 7. OAJ 2023. Trade Union of Education. Teaching in higher education. Web page. Retrieved on 11 Dec 2023. https://www.oaj.fi/en/education/what-does-teaching-involve/teaching-in-higher-education 8. TUNI 2023. Tampere University of Applied Sciences. OSU -Opettajaksi Suomeen -hankkeesta hyviä kokemuksia. Blog post on 16 Nov 2023. Retrieved on 11 Dec 2023. https://blogs.tuni.fi/taokblogi/hankkeet/osu-opettajaksi-suomeen-hankkeesta-hyvia-kokemuksia 9. Räty, Minttu 2022. Laurea University of Applied Sciences. ILO-projektissa korkeasti koulutetuille maahanmuuttajille mahdollisuuksia luennoida opiskelijoille. News published on 3 March 2022. Retrieved on 20 November 2023. https://www.laurea.fi/ajankohtaista/uutiset/ilo-projektissa-korkeasti-koulutetuille-maahanmuuttajille-mahdollisuuksia-luennoida-opiskelijoille 10. ILO-project 2022. Intercultural Learning Online. Web page. Retrieved on 20 Nov 2023. www.iloproject.eu 11. ILO-project 2022. Project Aims, Activities and Expected Results. Web page. Retrieved on 20 Nov 2023. https://iloproject.eu/project-aims 12. Wikström, Tiina 2022. On the move: Supporting highly educated migrants in Europe Case: Erasmus+ project ILO. Article on 28 April 2022. Retrieved on 11 Dec 2023. https://journal.laurea.fi/on-the-move-supporting-highly-educated-migrants-in-europe-case-erasmus-project-ilo/#953c953c 13. Rock, David & Grant, Heidi 2016. Why Diverse Teams Are Smarter. Harward Business Review. Published on 4 November 2016. Retrieved on 11 Dec 2023. https://hbr.org/2016/11/why-diverse-teams-are-smarter 14. EDUFI 2023. Finnish National Agency for Education. SIMHE services at higher education institutions. Web page. Retrieved on 11 Dec 2023. https://www.oph.fi/en/simhe-services-higher-education-institutions 15. Vainio, Elvira 2022. Nimi leimaa työnhakijaa – asenteet vaikeuttavat maahanmuuttajien työllistymistä. Tikissä on Metropolian tutkimus-, kehittämis- ja innovaatiotoiminnan (TKI) blogi. Blog post on 18 August 2022. Retrieved on 20 November 2023. https://blogit.metropolia.fi/tikissa/2022/08/18/nimi-leimaa-tyonhakijaa-asenteet-vaikeuttavat-maahanmuuttajien-tyollistymista
Blog introduces information, tips and insights that help international talents with a higher education background to integrate and find their study and career paths in Finland. The blog is part of Metropolia’s #talentboost actions.
Outi Lemettinen (head editor)
Riikka Wallin
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