Year: 2023
A More Strategic Approach to Managing a Company’s Patent Portfolio
Half of the economic growth in industrial countries derives from innovations (Gassmann 2021: 4, 8). As a result, understanding of the significance of intellectual property (IP) rights and the value of patents has been growing during the past decades. Patents come into this picture since it is essential to protect innovations. However, protecting innovations and capturing the underlying value require a more strategic approach to Patent portfolio management. Traditionally, patents have been seen as quite a costly investment, especially for small and midsized companies. But even if many companies invest in patenting, they are not always focusing on managing their patent portfolios strategically. Yet, if managed well, the value produced by patents will probably exceed the costs in the long run and will also prevent financial losses due to lack of IP protection. Strategic Patent Portfolio Management Requires Commitment on All Organizational Levels Patenting strategy should be clear and aligned with the general company strategy. Even more importantly, it should be implemented consistently within a company. This requires cooperation and commitment from different stakeholders, from multiple organizational levels. Here, the company culture and engagement of top management have vital impact. (Jell 2012: 115; Agostini et al 2023: 1055-1056.) When Patent portfolio management is run well, patents can bring such advantages as: Bringing in market revenues (e.g. from product-related patents) Blocking competitors from using the patented technology, which creates comparative competitive advantage Increasing the attractiveness of products in marketing Enhancing the company reputation Bringing in direct licensing revenue Opening access to patent pools and cross-licensing (Gassmann 2021: 10, Jell 2012: 11). To capture the value of patents, different stakeholders, such as technical experts, product owners, business unit decision makers, and patent experts must collaboratively find answers to the questions like: Why is the patent sought? What are costs vs. benefits? How does the patent affect company´s main markets and competitor operations? Intellectual Property Management Systems Facilitate Patent Management Modern Intellectual Property Management System (IPMS) software offers multiple ways for facilitating patent management and make it more interactive for stakeholders. In practice, all the materials, documents, discussions, and decision can be stored within the IPMS in an easy and secure way. IPMS can also be used to keep all materials and decisions, and also the tacit knowledge behind the decisions available for all stakeholders and thus, making the patenting process smoother and more transparent. At the same time, utilizing IPMS as a tool efficiently requires commitment from the stakeholders. Process Development for a More Strategic Patent Management The objective of my Master´s thesis was to improve the patenting process in the case company and increase the commitment of stakeholders by developing a consistent patenting process model. The thesis also discussed utilizing the advantages of a modern IPMS data platform in the context of a defensive patent strategy. The development proposal emphasized the significance of stakeholder training and engagement. The process model which was developed as the outcome of my Master´s thesis offers a structured way to manage patenting process and gather important aspects to consider in each process phase. It also offers a model for evaluating patents during the patenting process, which was developed to meet the needs of the case company. Based on the thesis investigation, the data from each process phase was recommended to be gathered in the IPMS systematically, by utilizing visual tools which are available in the IPMS. The case company approved all the outcomes for implementation and started the change process towards new IPMS already during the final stages of the Master´s thesis. The full-scale implementation will follow early in 2024. The development proposal from the thesis helped the case company to make important commitment to the implementation of a new, more strategic and consistent patent management process. About the author Jaana Huusko is the alumnus of Master´s degree program in Business Informatics. Jaana is keen on managing patents and wants to bring a strategic touch to this exciting professional area. References Agostini, L., Nosella, A., & Holgersson, M. (2023). Patent management: The prominent role of strategy and organization. European journal of innovation management, 26(4), 1054-1070. Available from: https://doi.org/10.1108/EJIM-09-2021-0452 (Accessed 21 September 2023) Gassmann. (2021). Patent Management. Springer International Publishing (e-book). Available from: https://link-springer-com.ezproxy.metropolia.fi/book/10.1007/978-3-030-59009-3 (Accessed 18 February 2023) Jell, F. (2012). Patent Filing Strategies and Patent Management. Gabler Verlag. (e-book) Available from: https://link-springer-com.ezproxy.metropolia.fi/book/10.1007/978-3-8349-7118-0#toc (Accessed 18 February 2023) Huusko, J. 2023 Management and Evaluation of Patent Portfolio in the Context of Defensive Patent Strategy – Development of a Consistent Model for Collecting and Analysing Data Using a Modern Data Platform as a Tool. Metropolia UAS, Master´s thesis, 94 pages. Available from: https://urn.fi/URN:NBN:fi:amk-2023112231005
Achieving Sustainability Through Reshoring
Globalization and the new global economic system have brought enormous benefits and lifted millions out of poverty across the globe. But it has also started posing significant risks. Particularly the transportation of people and goods illustrate the achievements and the drawback of globalization. Role of location Humans have been traveling and trading across vast distances for centuries. However, in the XX century, globalization had increased exponentially especially due to advancements in travel. Travel has literally made the world smaller. The XX century led not only to the rise in global transportation, but also of the world wide web, the end of the cold war, trade deals, and new rapidly emerging economies - all these factors combined creating a system that has made nations dependent on each other. To such an extent that, if a nation is hit with a disaster, the effect is felt on the other side of the globe very fast. This interdependence was recently recognized (just think of one example, covid-19), and it has led to a new phenomenon that firms and people operating them have started exploring alternatives closer to their homes. Firms have accepted that cheap price will not help them against volatility in global markets. Moreover, as the industry’s supply chains lengthened, transporting the products over thousands of miles significantly increased the strain on the environment caused by moving goods around the world. Reshoring - what is it? In business, risk avoidance and vulnerability of supply chains, as well as sustainability concerns started to overweight. Businesses started looking for opportunities in closer locations. This new phenomenon is called reshoring, in other words, a kick-start to bringing the industries back locally. Reshoring, or the act of relocating a firm’s manufacturing operations back to the country of origin or nearby, is gaining popularity in the 2020s. Reshoring offers a chance for businesses to gain a viable balance of environmental sustainability and economic reward. Reducing the Length of the Supply Chain To combat the challenges related to distances, many firms have invested in proximity manufacturing, commonly known as “local for local”. This is a strategy that focuses on creating goods near the locations in which they will be sold. Proximity manufacturing enhances sustainability through greenhouse gas reduction. Increasing Regulatory and Environmental Compliance In previous decades, firms directed their manufacturing toward less developed countries. It was motivated by lower labor costs, as well as less stringent regulations. Less stringent environmental regulations resulted in creating “pollution havens”, a phenomenon in which firms in high-wage countries export dirty manufacturing processes to low-wage countries in an effort to avoid the costs associated with strict environmental laws. This migration to low-cost countries is particularly potent within CO2-intensive sectors, such as steel refinement and cement production. The changes in EU regulations (EU 2023) made it mandatory for all somewhat big companies (500 people employed and more) to publish their corporate sustainability reports, and the situation has started changing. It does not matter anymore where the company pollutes since the results are anyhow made visible and published via the calculations and reporting of CO2 emissions across all three scopes: scope 1, scope 2, and scope 3 (which includes CO2 emissions from all supplies). For this reason, it is imperative that firms commit to reducing their carbon emissions and environmental footprint toward less harmful operations. Compliance with the new EU regulations (EU 2023) is a tangible method for accomplishing this goal. Innovating for Becoming Agile and Local A third way how reshoring allows for greater sustainability is commonly known as agile manufacturing. This is an approach that allows rapid responses to consumer needs. Agile manufacturing plus automation can provide a competitive advantage for firms that produce their products locally. In fact, a key element to successfully integrating agile manufacturing is the availability of effective human capital. (Agile, Vorne 2023) The level of efficiency provided by agile manufacturing not only reduces the environmental footprint of an organization through waste reduction but also allows for more sustainable operations through the elimination of unnecessary resource usage. Finally, to stay competitive when producing locally, the firms also have to accelerate innovation in their products and sourcing. Eliminating Geopolitical Risks Also, the trade war between U.S. and China combined with the Covid-19 pandemic has moved companies to actually start considering re-shoring seriously. For example, a robust, secure, domestic industrial base for lithium-based batteries requires access to a reliable supply of raw, refined, and processed material inputs for lithium batteries. In such a business context, the goal is to reduce Europe/U.S. battery manufacturing dependence on scarce materials or materials controlled by unreliable partners. This is necessary for basic risk management, in order to develop a stronger and more secure supply chain. Also, as people around the world are becoming aware of the environmental impact and companies are becoming ever more sensitive to reputational damages, it becomes critical that things are done right in all parts of the supply chain, both upstream and downstream. For example, in the case of producing lithium batteries, it means that new mineral extraction must be held up to modern environmental standards, according to the best-practice labor conditions, based on conducting rigorous community consultation, including with tribal nations through government-to-government collaboration, - and all that begin done while recognizing the economic costs of manufacturing, waste treatment, and processing. A Way Forward The new trend does not mean that globalization will cease or it will be reversed. However, it has definitely slowed down, which is not entirely bad news considering the rapidly rising temperatures and constantly increasing CO2 levels around the globe (WMO 2023). Reshoring enables firms to be more sustainable, and sustainability keeps firms economically and socially viable. This is exactly what the society is looking forward to. At the same time, we must remember that shifting away from commonly accepted offshore supply chains and manufacturing is anything but easy. It requires a clear vision, accountability, and most importantly, commitment from companies to take up the challenge of changing the status quo and willingness to evolve in the ever-changing business landscape. In other words, taking meaningful steps to make the world a better place, and walk the talk. About the author: Satish Kumar is currently a Senior Sourcing Engineer at Valmet Automotive and a graduate of the Master´s Programme in Business Informatics. His interests are related to developing sustainable supply chains. Satish is co-teaching in the “Corporate Social Responsibility” course at Metropolia Summer School in Business in 2023: https://www.metropolia.fi/en/academics/summer-studies/masters-summer-school. References: Agile Manufacturing. Overall Equipment Effectiveness Manufacturing Made Easy by Vorne, https://www.vorne.com/learn/tools/overall-equipment-effectiveness/ Bloom, J. (2020). Will coronavirus reverse globalisation? BBC News, April 2, 2020. https://www.bbc.com/news/business-52104978 Bové, A.-T. and Swartz, S. (2016). Starting at the Source: Sustainability in Supply Chains. McKinsey & Company, https://www.mckinsey.com/capabilities/sustainability/our-insights/starting-at-the-source-sustainability-in-supply-chains EU (2023). Corporate Sustainability Reporting. European Commission: What EU is doing and why. https://finance.ec.europa.eu/capital-markets-union-and-financial-markets/company-reporting-and-auditing/company-reporting/corporate-sustainability-reporting_en WMO, World Meteorological Organization (2023). Global Temperatures Set to Reach New Records in Next Five Years. Press-release. May 17, 2023. https://public.wmo.int/en/media/press-release/global-temperatures-set-reach-new-records-next-five-years
Ethics in Medical History: How can we understand the history and the choices they made?
This blog reflects on my impressions ranging from disgust to respect in the Medical Museum of Copenhagen when exploring history and cultural well-being on the study trip with CRASH Master´s students of Metropolia. “The Body Collected” exhibition in the Medicinsk Museion presented the body parts collected from the 18th century to the present. The newest exhibits include dnas, cells and biopsies from bio banks, and the older ones were body parts, deformed foetuses, bones, skeletons, organs, tumours, lungs and so on. Visit to museum in a study trip to Copenhagen I took the stairs down to see the Indsamlade Menneske (“The Body Collected”) exhibition. The first element catching my eye was a full-term foetus in her mother’s womb. The birth had been obstructed due to the placenta being attached to other tissues and thus blocking the way out. I could clearly see the baby's face, hair, finger nails, all the possibilities of a new person being born. And why can I explore these samples, which were collected up to 200 years ago? It made me think if it is ethical to present these now? and what kind of ethical questions existed 200 years ago? Asking questions is a relevant part of ethics I can only imagine what has happened to the mother since her body was left in the hospital. Family might have been poor, or the mother was ill, or she might have gotten pregnant by the wrong man, or without being married. No matter what was the reason, their bodies were left to science, because no one paid the hospital fees and did not collect their corpses for burial; and this is how surgeons learnt the anatomy of the human body and learnt to practise their profession. This was also the way, ethical or unethical, how hospitals operated, and this is how medical science developed. I noticed a lot of unpleasant emotions and thoughts rising in my mind during this visit to the museum. Should I watch these at all? Can I be interested in the anatomy of a human, when it is presented via dead human beings and surely without consent? How many of the human rights and the laws are violated by portraying deceased person’s body parts? I do not have answers to these questions. I can only understand the history from the perspective of my time. This all seems so unethical considering modern time values and guidelines and legislation. From disgust to respect I continued my tour of the exhibition. Slowly, my disgust started to melt down. First, my emotion changed to wonder and interest, then to curiosity and finally to huge respect. It really hit me deeply. I realised that we would not have modern medicine without these scientists. They had the courage to explore human bodies in this way and teach the next generations by exploring these samples. It is way too easy to judge them with today’s ethical criteria and standards. Before these samples, the physicians were trained by exploring animal bodies. But we all can see the difference in the accuracy comparing, for example, the humans’ and the pigs’ anatomy. How many of us would be alive without the development and the research of these earlier generations? The driving motive behind these actions and modern science is nevertheless exactly the same, human’s need to learn, explore, develop, and they have the scientific enthusiasm. All these, of course, in addition to the influence of such much more down-to-earth factors as professional competition, need for funding, reputational considerations, personal ambitions, etc. just like nowadays. Later in the exhibition, I noticed that the museum had a separate room for ethical questions. They pondered on the same questions as I did. They asked from the audience if it is ethically bearable to have these collections presented to the public. The visitors’ answers varied from absolute “no” to “yes, of course”. My opinion swung to acceptance during the 30 minutes I spent watching these beautiful and remarkable samples. What did I learn from ethics? My main learning point was very simple and yet quite revolutionary on a deeper personal level. This experience touched on my physical body, my emotions, my thoughts and my biases. I felt my judgement and the resistance were melting away. My conclusion was that it is not fair to interpret history with current values and criteria. Who am I to say 200 years later that those actions were unethical? I felt that seeing the exhibition offered me a mindset change. I understood the proportionality of ethics, and how all actions need to be evaluated related to that time and place when these actions happened with their participants. How will this insight and experience influence me? How can I generalise this insight to a wider level? I came up with the following reflections from my part. What is ethical at this, modern time? What is ethical in our society and community? What are our values? In politics, values change every four years with the new elections, at least partly. Then, how about science? If science is based on our current understanding and knowledge, how should I think of what happened 20 years ago, and how will it be in 200 years to come? I can only come to the conclusion that ethics and our understanding of ethics needs to be re-evaluated and it transforms constantly. And yes, historical structures need to be dismantled, like the colonisation and the patriarchy. We need to be prepared to ask difficult and unpleasant questions, and see those unbearable painful injustices that happened in our society. Similarly, we will be embarrassed and judged by future generations for the actions of today. But without stepping into the unknown areas and taking risks, there is no development, no creativity, and no new insights. It is for the future generations to judge us. So, be fearless! Be the future-maker and take actions based on the values and ethics of our time and our understanding! Like Sanna Marin, the Prime Minister of Finland, encouraged us all to do in her speech at the New York University’s Commencement 17.5.2023 where she was recognized for her own courage. Similarly, we need to honour those who were before us and our time. They did their very best with all the understanding, the experience and the knowledge they had. Let’s consider their work and actions with respect and learn from them. It sends a clear message to our generation: be bold to change and yet honour the history! Why am I writing this? I’m one of the hope-holders for the future. I believe in the good in human beings. I see it in people’s willingness to respect our future by finding the ways to save our nature and planet. They try their best to find a harmonious and sustainable way of living with other living organisms on earth. So, what does this have to do with my experience in the Medical Museumn? I believe, it is exactly the same. Our enthusiasm is to learn, know, understand, develop, cure, find solutions, and ground them to the solid base of science, rather than contribute to prejudice of randomness. We strive to mix the knowledge and experiences with creativity to generate something new. We have the courage for new approaches, the tolerance of not knowing, but exploring constantly, and we have the attitude of respecting others and capacity to empathy; the ability to use our instincts and heart among the scientific knowledge. When wandering in the exhibition, I connected to those persons and their imaginary stories, not only their collected body parts in the exhibition. Those persons have a meaning even hundreds of years after their death. They help me to understand the core of ethics, develop my professional and personal thinking, and ground my own life actions more on respect. In short, I have had inspirational moments with ethical questions in my life, work, studies and research! and I encourage you to do the same. About the writer Hanne Aura is a student in CRASH, Master’s Programme in Creativity and Arts in Social and Health Fields. She has a work history over 30 years, in such roles as nursing in psychiatric care, as a nursing expert and counsellor, as a specialist in social and health care data system development, as a key account manager, and as a therapeutic worker utilising embodiment and other creative approaches. Presently, she is a practitioner and student of the counsellor of Systemic Constellation. References Medicinsk Museion (2023). Medical Museion of København Universitet, Copenhagen. Web-site of the museum: https://www.museion.ku.dk/en/forside/ The Body Collected: Exhibition (2023). Medical Museion of København Universitet, Copenhagen. Web-site of the exhibition: https://www.museion.ku.dk/en/the-body-collected/ Also available as a virtual tour: https://www.museion.ku.dk/en/product/the-body-collected-en/ Speech by Prime Minister Sanna Marin at the New York University commencement on 17 May 2023. Prime Minister´s office (17.5.2023). https://vnk.fi/en/-/speech-by-prime-minister-sanna-marin-at-the-new-york-university-s-commencement-17.5.2023