I’m Jukka Tirri, and I work as a Specialist Expert in Collegiate Sports at the Finnish Olympic Committee’s High-Performance Unit. My role encompasses all aspects of combining sports and education in its many forms. I’m responsible for coordinating international student elite sports competitions (such as the Universiade and FISU World University Championships) and I also serve as the representative of the URA Foundation, which provides study grants for athletes.
Since the beginning of 2021, I’ve been leading the Pro-Athlete Higher Education Institution -audit process (HUMKK), which currently forms a significant part of my work. Staying in contact with universities and sports academies, assembling audit teams and working closely with them, writing reports, and compiling newsletters are just a few of the many tasks I’ve had the opportunity to carry out through the HUMKK process—together with other dual career team members and skilled colleagues.
Inspired by a Sports Background – A Career in Student Sports
Sports have been a part of my life for as long as I can remember. My earliest sports memories date back to before I started school, but I began official club training at the age of eight with Kajaanin Haka, a local football club in Kajaani. Many other sports have played a role along the way, but football has been my lifelong hobby — I still play it.
During my studies, I was actively involved in my student organization and the sports committee at the University of Jyväskylä. I also helped organize several national student sports events. The real spark was ignited in 1996 during the FISU World University Futsal Championship, where I got to know people from the Finnish Student Sports Federation (OLL). One thing led to another, and in the summer of 2000, I started working at OLL as a Sports Secretary.
A Versatile Role as a Specialist Expert in Collegiate Sports
It’s difficult to describe a typical work week, as my current role is quite varied. Sometimes it involves mainly administrative office work, but events and competitions bring welcome variety. Meeting people during, for example, audits of Pro-Athlete Higher Education Institution, and receiving their feedback, gives me motivation and purpose.
Memorable Encounters and Experiences Along the Way
At the 2013 Summer Universiade in Kazan, I quite literally bumped into Aleksandr Karelin—a towering figure and three-time Olympic champion in Greco-Roman wrestling—at the entrance to the sports hall. That moment stuck with me.
The Universiades have provided countless unforgettable memories of successful moments for Finnish athletes. One of the most memorable for me was the victory of the Finnish women’s 4×100-meter relay team in Bangkok in 2007.
Words of Encouragement and Support for Student-Athletes and the HUMKK Community
I hope every athlete finds the path that best supports their personal pursuit of excellence in elite sports—and that all their choices are recognized as valuable and respected. Those who succeed in both sports and academics serve as important role models for younger athletes contemplating their future.
I encourage student-athletes to take initiative, plan carefully, and make bold decisions in their dual careers. You have a strong support network around you—people who truly want to help and support you in this demanding endeavor.
I look forward to the next meeting of the HUMKK network—sharing experiences and best practices in a positive atmosphere. It’s been incredibly encouraging to see the determination and energy with which higher education institutions are developing the structures needed to support dual careers.
In Conclusion
At this point, it’s easy to say that applying the model of developmental evaluation and the Karvi (Finnish Education Evaluation Centre) audit framework to the Pro-Athlete Higher Education Institution audits has been a successful decision. A big thank you goes out to everyone who encouraged us to take this path, and of course to the Karvi experts, whose support has been immensely valuable.
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